COMING SOON
OWNERSHIFT
Dr Craig West's upcoming book, OwnerShift, reframes exit planning from a sudden cliff into a bridge you build with your team.
Ownershift presents a structured, practical framework for business exit planning. It guides owners in designing and executing a transition over time, fostering team engagement, enhancing performance, and increasing business value.
Rather than treating succession as a transaction at the end, OwnerShift shows how to create a stewardship exit - one where employees think and act like owners, and value is built collaboratively over time.
HOW OWNERSHIFT WORKS
A PRACTICAL MODEL FOR SUCCESSFUL BUSINESS EXIT
At its core, the model puts culture before capital, giving people a clear line of sight to what drives enterprise value through:
- Ownership Mindset education
- The right depth of open-book financials
- A disciplined 90-day execution rhythm that rewards value-building behaviours
OwnerShift pairs practical, proven frameworks - Craig’s 21-Step Exit Planning Methodology (digitised through Capitaliz) and the 5-4-3-2-1 focus model - with a simple, scalable employee ownership pathway.
The promise is a four wins outcome:
- Owners achieve liquidity and legacy
- Businesses become stronger, transferable, and less founder-dependent
- Employees gain meaningful ownership and purpose
- Communities benefit from durable shared prosperity